Many roles, traits, qualities, and tasks are commonly seen as "female"/"feminine" and are also perceived as bad -- or at least are seen as inferior to corresponding male/masculine roles, traits, qualities, and tasks.
For a given item on this list, it may be better to stop seeing the item as bad/inferior. For another, it may be better to stop seeing that item as particularly female or feminine.
Women who have (and like) a given item tend to think it's more "feminist" to break the first link. Stop saying this beautiful female thing is bad! Women who don't have (or don't like) a given item tend to think it's more "feminist" to break the second link. Stop saying this limiting/insulting thing is female!
Women, as a group, are so diverse that for practically any item that's (supposedly) bad/inferior and (supposedly) female/feminine, you find women on both sides of the above equation. And it's not always clear that one of the two sides is wrong, even if their positions naturally come into conflict. (Of course it's also possible that sometimes one of the two sides really is wrong.)
This is just something I always like to keep in the back of my mind when discussing and analyzing women's issues.