As a parent, I end up having to watch a lot of low-quality kids' entertainment. My general strategy is (as long as it's not something actively offensive), just not to worry too hard about it, and let my kids learn and decide for themselves what they like. And when I find kids' programming that I think is clever, to recommend it:
Enter Battle for Dream Island, a cartoon series my kids found on YouTube.
I've gotten hooked on this series with them because I think it's clever and funny. But there's an additional, unusual aspect of it that impressed me:
The series started with twenty contestants (all of them anthropomorphized objects) with approximately an equal split between male and female characters. Yet -- even though it's a cartoon -- the female characters aren't given any of the typical signals to mark them as female (eg. big lips and eyelashes). The characters vary widely in personality, hence aren't gender-stereotyped. I know this shouldn't be exceptional, but I don't think I've ever seen any cartoon do this. And yet it works. It works great, in fact!
The series is almost over (after a run of a couple years), but I look forward to seeing what the artists do next. Go Leafy!!
(see also this post for contrast)